How to Become a YouTuber in 2020: 12 Steps Guide

Hi, Glen, could you please help me and give some tips on how to become a YouTuber?

This is the most active and repeatable question from our email inbox.

Here’s the solution:

In this article, you are going to find out how to become a successful YouTuber. We will give you 12 amazing tips and steps to help you at the beginning of 100%.

Maybe you have heard a saying that it is not worth starting a YouTube channel anymore? A lot of the time people may think that there are a lot of competitors in this market and you have no chance of competing with them.

Anyway, starting a YouTube channel is always a great idea as long as you have something valuable to give to your audience and love this concept.

You can build a successful personal brand and even earn passive/active income from your channel. Just need to know some great strategies and rules, which will lead you to subscriber growth and maximum content reach.

TOP 12 Most Important Tips Becoming a Successful YouTuber

How to become a successful YouTuber

1. Make Sure That You Really Want It

The bottom line is that you need to make sure you really want to try becoming a YouTuber and that you are committed to giving a significant amount of time to reach that.

The biggest mistake made by 90% of all beginners is that after the first upload, they throw in this activity as the views reach just a few hundred.

Moreover, so many people think that becoming a YouTuber gives you more numbers in your bank account.

Yes, it does if you do it in the right way, but there is so much more than money.

Consider this – would you still be working in a job that you hate even though the income is beneficial? One of the most important questions is to ask yourself do you want to become a YouTuber?

Remember, this is a constant job that requires a lot of effort and time. So first of all, set yourself on a difficult path and if you are determined not to quit this activity in a few weeks – let’s go to the next step.

2. Get Ready for a Start

Needless to say, you need to be properly prepared before becoming a YouTuber.

Building a channel is a very responsible thing, and you can’t just stop want day, especially if you have a decent amount of people that are watching you.

2.1 Overcome Challenges

Why being a YouTuber might be a challenge for you?

Don’t get it wrong. Being a YouTuber gives you a lot of benefits, but it also takes a lot as well.

Back in 2009, nobody knew that YouTube would become a massive money-making platform, so everyone was uploading videos just for fun and engagement.

This might be a challenge for some, but try to upload videos without thinking of how much money you will get.

Also, uploading your first videos might be a challenge as well, because they are not going to be great as the 100th.

Furthermore, an upcoming challenge could be vlogging in public.

If you are shy and not used to do this, it might be uncomfortable to talk with the camera in public. Here is a fantastic article on how to overcome the fear of vlogging in public.

In general, don’t worry about it, as many people nowadays understand what you are doing and won’t be looking at you like you were from another planet. You may still have a few looks, but they should not bother you as long as you enjoy what you do.

Here’s a cool video from Nick Nimmin on how to avoid embarrassment.

Vlogging In Public Tips To Avoid Embarrassment

2.2 Put 110% Effort

If you want to be a YouTuber – always give 110% effort to yourself, otherwise, you won’t be successful. 

If you are thinking of starting creating a YouTube channel and any type of vlog, dedicate yourself to it.

All successful people are in love with what they do; they dedicate themselves and achieve their goals.

Don’t think about the money in your pocket always. Try to figure out what you can say to the people out there, what they could learn from you, and how you can help them if needed.

2.3 Determine Strengths and Weakness

Do you know what are your strengths and weaknesses?

It is a fact that the most successful people in the world have their weaknesses. It is very important to find out what is your weakness and don’t be afraid of it.

If you are going to find out that you don’t know how to properly edit a video and consider it as your weakness, it is an excellent thing because you have the motivation to learn how to do it and turn it to your strength.

It is essential to find out your powerful points:

  • If you are good and have the right skills in gardening, turn it to a great opportunity to start a YouTube channel about it.
  • If you have the potential to fix a car and you feel strong in this sphere, start a YouTube channel about it. Every human in the world can turn their strength and weakness into success, which just a little bit of hard work.

I have a perfect example:

One of my friends’ past 5 years was working as a truck driver in Europe.

Needless to say that he is so addicting about his profession and you probably will not find a more confident and more excited person who knows everything about trucks.

Here’s what he did:

After 5 years, he decided to start making and filming vlogs about his trips, work, and trucks in general.

The result was better than we expected: in 3 months, he has had about 30.000 active subscribers and more than 50.000 views per video (he was filming in the small country). Furthermore, all his videos are not even close perfect scenario, but he knows what to talk and what to say for his audience and viewers to engage them easily.

Do you see it? If at least you understand what are you going to film and say in front of the camera, most likely, you will get viewers and subscribers very fast.

3. Define a Success

Define a Success for Vlogging

Everybody has their ways to define the words “successful YouTuber.”

You can also ask yourself the same question. Whether it is to make a full-time job, meet new friends, spread your valuable information and skills to the community, or just to have fun.

When you determine what is a successful YouTuber to you, then you can achieve your goals more efficiently.

  • If you have a specific brand, your success can be a promotion on the YouTube channel and the growth of the brand. You may start by being recognized a lot more than before.
  • Also, if your goal is to make new friends by networking, your success can be when you are being invited to a YouTube party. Always remember, why are you filming videos, and then you will be able to become a successful YouTuber at the end of the day.
  • If you just want to have fun – then do it, but don’t pay too much attention to haters.
  • Apart from this, your goal could be making money for a living and even becoming a well-known person, why not?

Before becoming a YouTuber, ask yourself: what do you define as a success?

4. Choose a Topic of the Channel

4.1 Select Your Niche

First of all, think about the niche that you are most in it. Then research that topic, find out the latest news and trends that are reliable to it. In this way, you are capable of making fresh and new content to your channel.

Never change your video topic straight away. It is a base of your YouTube channel, and you must find out what audience you are targeting.

Don’t talk about gardening in one video and change the topic in another. Stay consistent and loyal to your niche that you are into.

  • If you love makeup and beauty, it is a great way to start a beauty channel on YouTube. In this way, you will be enjoying the fact that you need to put on some makeup in front of the camera, film it and upload it. Also, people sense the excitement and the motivation that you are providing.
  • Some niches have high competition, and some do not. Find out how many YouTubers are being active in your niche that you are interested in. It is best if you choose a niche that is high-on-demand but has low competition. It is quite hard to achieve this task, but when you do – the success is yours.

For example:

Main NicheLevel 2 NicheLevel 3 Niche
CarsRepairing CarsRepairing Cars from Auctions
ReviewsTech ReviewsSmartphone Reviews
SportsBasketballPlaying Basketball with Strangers
EntertainmentPranksGold Digger Pranks
BeautyMakeupMakeup Tutorials for Different Occasions

It okay to stay in the level 2 niche, but we always recommend, especially for new vloggers, to target niche level 3.

Always try to create vlogs in the niche where you feel the most comfortable and now how things work there.

On the other hand, you can always research the competition of a particular keyword. More information you could find in this article, use this tool, or watch the embedded video below by Ahrefs.

YouTube Keyword Research: How to Get More Views Consistently

4.2 Be Consistent

It doesn’t matter how many articles on how to become a successful YouTuber say this, but being consistent is important.

It does not matter what type of niche you are in, as long as you are staying up to the date with your video uploads and kind of them.

  • If you are doing vlogs how you repair cars that stick to this content;
  • If you are talking about gardening, don’t start talking about how to build a dollhouse straight away.

People are subscribing to your channel because they like the topic that you are talking about and they trust you that every Tuesday (it depends on your schedule), they will get a great video from you.

Don’t let your viewers down, stay on the one format and the niche.

But what about daily vlogging?

In the beginning, we highly recommend creating vlogs only for one topic and niche. Once you have gathered a sufficient crowd of viewers and subscribers – you will be able to include daily vlogs as well, but keep in mind that your channel will be watched by those who are interested in your niche, so don’t start showing boring daily vlogs. This is not the way to success.

4.3 Stay On The Point

Do you know what is frustrating?

When YouTubers are making an intro about their videos for a few minutes.

You don’t have to make a few-minute explanation about a certain topic when you can take a short 30-second intro and get to the point.

Shortly explain what the video is going to be about and then start your video. People don’t want to waste their time, especially nowadays, be short and straight to the point.

4.4 Pay Attention to the Possible Audience

Always pay attention to the potential audience and try to find out what do you want to say, find out how your audience is acting:

  • How often do they search for the topic?
  • When are they usually watching the videos?

How often they are active on social media platforms. You can use the YouTube Trends Dashboard or Think with Google.

5. Make a Plan and Set Channel Goals

Make a Plan and Set Channel Goals

5.1 Plan it Out

If you already know in which niche you want to be, make a plan with step by step that you need to do.

Think about it as a business plan, which it is in some case. Every time you achieve some new tasks, prepare for the new one.

Also, it is great if you are planning your videos, you can even write what type of vlogging equipment you will need and what kind of video you are going to shoot. It is great if you will plan your realistic video uploading schedule.

Keep in mind that you need even to edit your video, but have time to upload a video at the right time, so keep some time for that.

If you are afraid of the incapability of how to edit videos, you could always hire a freelancer for this task. I would recommend trying these platforms for finding editors: fiverr.com and upwork.com.

As you already understood, there are three different types of videos you could make: educate your audience, engage with the audience, or spread the awareness of your brand.

Once you determine what type of video you want to create, start to write a plan. Write a list of the questions that you need to answer:

  • What do I want to say?
  • What is my target audience?
  • What is my budget?
  • What type of equipment do I need?

5.2  Expand your Channel’s Goals

There are so many great videos on the YouTube platform and so many bad quality ones. Have you noticed it?

Needless to say, that you need to stand out from the crowd and keep creating high-quality videos with valuable information in your niche. Also, it is great if you will have a plan and schedule of videos that will help you to keep your goals achieved.

Even though it is just you and your camera, but you need to remember that in this way, you are building your channel brand. Be yourself and don’t pretend that you are someone else.

(Unless you have created a channel with the generated idea of acting a particular and developed personal character who will be the main person of your videos.)

Also, it is great to think outside the box and know if you would watch someone like you.

6. Gear Up

The video creators fall into 2 categories:

The bootstrappers when there is little to no budget, but you still want to create high-quality videos and “I’ve got some money to spend” ones where you have a certain amount of money that you want to invest in a video.

Before starting a YouTube channel, you need some main equipment:

  • A camera;
  • A microphone;
  • A lighting kit;
  • Storage and editing software.

I got some recommendations for you if you are just about becoming a YouTuber:

If you are new vlogger, we have an article where you can find out Best YouTube starter kits in 2020.

7. Start Recording and Practising

Practising being a YouTuber

Before you start creating vlogs and uploading them to YouTube, practice speaking in front of the camera.

Also, try filming yourself from different angles and see how you feel, and from which angle you look your best.

This practice will help you get used to the camera, avoid voice tremors and extra stress in the future.

Needless to say, talking in front of the camera might be scary, especially for the beginners.

If you are one of those people where they get red-faced when it gets uncomfortable, you don’t have to worry about it, as there is a simple technique to fix that.

Treat the camera as it was the person that you are talking with. Do the same thing as in a normal conversation: look straight to the camera, smile, and be confident.

Furthermore, find a place in your room where you can set up your filming equipment and maybe place a backdrop.

If you don’t want to buy any type of lighting, set up your place in front of the window, and in this way, you will be able to get natural lighting.

Also, determine the things that you want them to be “out” or “in” the video.

8. Try to Edit A Test Video

There are so many video editing tools to choose from that it shouldn’t be a struggle.

Also, if you are using a Macbook, the laptop has its video editing tool. Besides, you don’t have to be a high-skilled professional to edit a video simply. You can watch how others do it on the same YouTube platform.

Also, if you are using a Macbook, the laptop has its video editing tool. Besides, you don’t have to be a high-skilled professional to edit a video simply. You can watch how others do it on the same YouTube platform.

After you have gained a few skills, you can improve the quality of your content.

how to edit youtube videos LiKE A pRo

Anyway, if you are not familiar with that at all, you can always hire a professional freelancer who will do this job.

9. Setup Your Channel

Once you’ve completed all the steps, it’s time to create a YouTube account and channel.

Make sure that your channel is warm and welcoming.

An incomplete YouTube profile can lead to unsubscribe action – easily! YouTube platform is visual.

Your logo and profile picture needs to be high-quality and reliable to the content that you are creating.

If you are creating your YouTube channel for promoting your brand or get engaged with the subscribers, you need to make your channel warm and welcoming.

Also, you can create a great banner image, which may tell the audience what your channel is about — making great thumbnails also essential.

People are more likely to click on a video with unique and high-quality thumbnails, rather than crap ones. Invest in the appearance, it is another important thing to do.

Also, you can make a special welcome video as your first video on the channel. You can introduce yourself and explain why you are going to create a certain content on YouTube.

Besides, have you ever thought of giveaways? Another wonderful way to say thank you to your subscribers.

Last but not least, pick a good YouTube channel name. If you haven’t got any ideas, I would suggest using one of the best YouTube name generators.

10. Manage a Channel

Don’t forget to manage your channel like a boss.

Let’s stay the fact – your subscribers are your base of the channel. It is very important to treat them well, as they are spending their time watching your videos. Sometimes host a live stream.

This strategy is great if you are thinking of how to become a YouTuber gamer. It allows you to talk with your subscribers straight away and engage with them.

Also, throw giveaways!

People like a little competition where they can win something.

More important, try to reply to as many comments as you can. Make some shoutouts. In other words, give your subscribers something back. It works!

10.1 Spread a Brand

At the same time, you can create social media accounts and a website of your channel brand name.

Being a YouTuber, you are given certain things by YouTube, but creating your video site gives you full control of what you are uploading and the structure of the website. If you optimized the site, you would get more views on your YouTube channel.

You can try a content syndication strategy.

11. Analyze Your Channel

Learn your analytics.

Even if you are doing your best, you can always do it better.

Learning from your statistics might help you to achieve higher goals and recognize your audience type.

This strategy will help you to find out who and when someone is watching your videos. It is a useful way to take advantage of your growing channel.

There are a lot of tools that can help you to do this; for example, the best and the original one is Google Analytics.

With this type of tool, you can analyze your keywords, your topics, and the audience that is following you. With this information, you can manage when to upload the video and what type of audience to target.

Another one important thing that you need to keep in mind is the niche. It is a base of your YouTube channel, and you must find out what audience you are targeting.

As I said earlier, some topics are on the high-demand. For example, if you are planning to talk about how to raise chickens, but there are no searches on this topic, this means that you will not get an audience for this niche. Research high-demand keywords or topics and try to include them naturally in your videos.

5 YouTube Analytics that Will Help You Grow Faster

12. SEO Optimization

Just like writing great content, when you are making YouTube videos, remember that SEO is a necessary thing to do.

People are using YouTube to search for new content and valuable information, so it is very important to optimize your channel so that people will find you easily.

Choose the right and trending keywords, of course, research before. Also, keep up with the trends for videos.

If you can’t do it yourself, there are many agencies and freelancers that may help you, or I would suggest reading the article on how to do YouTube SEO by yourself. It should help!

12.1 To-Do for a Better Optimization

Title Optimization

It is important to make clear what your video is about. If you are writing a topic “How I lost 5 pounds in two weeks” but you will not mention the method that you use anywhere in the video, then it is unuseful. Don’t forget to add the main keyword to the Title.

Social-Proof

Always try to reshare your video once it’s released as many social platforms as you can.

Distribute your YouTube channel to your social media platforms: Facebook, Instagram, Pinterest, Twitter, etc.

Also, if you have your website with a high amount of traffic, you can share your videos in there.

Moreover, you can maximize your reach within paid Facebook ads. It is important to engage with your subscribers and answer their comments, maybe make a giveaway sometimes.

This will not only help you get more views but will also help you optimize your YouTube video overall.

A Call for an Action

Optimize video for progress. You can add “a call for action” where you can ask your followers to answer some questions in the comments. Also, you can include a banner where you are giving a banner to click on your previous video.

Conclusion

How to become YouTuberBecoming a YouTuber and having a channel is a huge responsibility because if you succeed, you are being followed by a big amount of people.

In this case, you need to make sure that you want to create videos not only for the money but for a bigger purpose, let’s say – to promote your brand or engage with the following audience.

You need to understand that money is not the main factor; you need to enjoy what you are doing because then you will be able to succeed.

Summarising all of the tips:

  • We can suggest to be specific with your niche and don’t let it down.
  • Give your best shot, and don’t give up.
  • Stay consistent to build more trust with your audience and know what do you want to say to them.

I hope that this informative article helped you and answer how to become a YouTuber. Follow these simple steps, and enjoy what you are creating.

If you want more information, I strongly recommend reading this study about being YouTuber.

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