How to Become a YouTuber: The Definitive Guide for 2020 (15 Steps)
Hi, Glen, could you please help me and give some tips on how to become a YouTuber?
This is the most active and repeatable question from our email inbox.
Here’s the solution:
In this article, you are going to find out how to become a successful YouTuber. We will give you 15 amazing tips and steps which will help you at the beginning of 100%.
Maybe you have heard saying that it is not worth to start a YouTube channel anymore? A lot of the time people may think that there are a lot of competitors in this market and you have no chance of competing with them.
Starting a YouTube channel is always a great idea as long as you have something valuable to give to your audience.
You can build a successful personal brand and even earn passive/active income from your channel. Just need to know some great strategies and rules, which will lead you to subscriber growth and maximum content reach.
Table of Contents
- TOP 15 Most Important Rules Becoming a Successful YouTuber
- How to Become a YouTube Star?
- Make it Big on YouTube
TOP 15 Most Important Rules Becoming a Successful YouTuber
1. Don’t Fake It
First of all, describe what this achievement means to you.
So many people think that becoming a YouTuber gives you more numbers in your bank account.
Yes, it does if you do it in the right way, but there is so much more than money.
Consider this – would you still be working in a job that you hate even though the income is beneficial? One of the most important questions is to ask yourself do you want to become a YouTuber?
Building a channel is a very responsible thing, and you can’t just stop want day, especially if you have a decent amount of people that are watching you.
If you enjoy making videos, replying to the comments below your YouTube videos and engaging with your subscribers, the money will be just a bonus. People see if you are doing your channel for them, or only for the money.
Don’t fake it.
2. Expand Channel Goals
Expand your channel’s goals.
There are so many great videos on the YouTube platform and so many bad quality ones. Have you noticed it?
Needless to say, that you need to stand out from the crowd and keep creating high-quality videos with valuable information in your niche. Also, it is great if you will have a plan and schedule of videos that will help you to keep your goals achieved.
Even though it is just you and your camera, but you need to remember that in this way you are building your channel brand. Be yourself and don’t pretend that you are someone else. (Unless you have created a channel with the generated idea of acting a particular and developed personal character who will be the main person of your videos.)
Also, it is great to think outside the box and know if you would watch someone like you.
3. Plan It Out
Make a plan for publishing content.
If you already know in which niche you want to be, make a plan with step by step that you need to do.
Think about it as a business plan, which it is in some case. Every time you achieve some new tasks, prepare for the new one.
Also, it is great if you are planning your videos ahead, you can even write what type of vlogging equipment you will need and what kind of video you are going to shoot. It is great if you will plan your realistic video uploading schedule.
Keep in mind that you need to edit your video, so keep some time for that.
4. Define a Success
Ask yourself: what do you define as a success?
Everybody has their ways to define the words “successful YouTuber.” You can also ask yourself the same question. Whether it is to make a full-time job, meet new friends, spread your valuable information and skills to the community, or just to have fun.
When you determine what is a successful YouTuber to you, then you can achieve your goals more efficiently.
- If you have a specific brand, your success can be a promotion on the YouTube channel and the growth of the brand. You may start by being recognized a lot more than before.
- Also, if your goal is to make new friends by networking, your success can be when you are being invited to a YouTube party. Always remember, why are you filming videos, and then you will be able to become a successful YouTuber at the end of the day.
- Apart from this, your goal could be making money for a living and even becoming a well-known person, why not?
5. Strengths and Weakness
Do you know what are your strengths and weakness?
It is a fact that the most successful people in the world have their weaknesses. It is very important to find out what is your weakness and don’t be afraid of it.
If you are going to find out that you don’t know how to properly edit a video and consider it as your weakness, it is an excellent thing because you have the motivation to learn how to do it and turn it to your strength.
It is essential to find out your powerful points:
- If you are good and have the right skills in gardening, turn it to a great opportunity to start a YouTube channel about it.
- If you have the potential to fix a car and you feel strong in this sphere, start a YouTube channel about it. Every human in the world can turn their strength and weakness into success, which just a little bit of hard work.
Do you see it? If at least you understand what are you going to film and say in front of the camera, most likely you will get viewers and subscribers very fast.
6. Complete Your Channel
Make sure that your channel is warm and welcoming.
An incomplete YouTube profile can lead to unsubscribe action – easily! YouTube platform is visual.
Your logo and profile picture needs to be high-quality and reliable to the content that you are creating.
If you are creating your YouTube channel for promoting your brand or get engaged with the subscribers, you need to make your channel warm and welcoming.
Also, you can create a great banner image which may tell the audience what your channel is about — making great thumbnails also essential.
People are more likely to click on a video with unique and high-quality thumbnails, rather than crap ones. Invest in the appearance, it is another important thing to do.
Also, you can make a special welcome video as your first video on the channel. You can introduce yourself and explain why you are going to create a certain content on YouTube.
Besides, have you ever thought of giveaways? Another wonderful way to say thank you to your subscribers.
Last but not least, pick a good YouTube channel name. If you haven’t got any ideas, I would suggest using one of the best YouTube name generators.
7. SEO Optimization
Just like writing great content, when you are making YouTube videos, remember that SEO is a necessary thing to do.
People are using YouTube to search for new content and valuable information, so it is very important to optimize your channel so that people will find you easily.
Choose the right and trending keywords, of course, research before. Also, keep up with the trends for videos.
If you can’t do it yourself, there are a lot of agencies and freelancers that may help you or I would suggest reading the article on how to do YouTube SEO by yourself. It should help!
8. Be Consistent
Always try to be consistent.
It doesn’t matter how many articles on how to become a successful YouTuber say this, but being consistent is important.
It does not matter what type of niche you are in, as long as you are staying up to the date with your video uploads and kind of them.
- If you are uploading daily vlogs, stay on this road.
- If you are talking about gardening, don’t start talking about how to build a dollhouse straight away.
People are subscribing to your channel because they like the topic that you are talking about and they trust you that every Tuesday (it depends on your schedule) they will get a great video from you.
Don’t let your viewers down, stay on the one format and the niche.
9. Stay On The Point
Do you know what is frustrating?
When YouTubers are making an intro about their videos for a few minutes.
You don’t have to make a few-minute explanation about a certain topic when you can take a short 30-second intro and get to the point.
Shortly explain what the video is going to be about and then start your video. People don’t want to waste their time, especially nowadays, so be short and straight to the point.
10. Stay in Your Niche
Again, always stay in your niche.
First of all, think about the niche that you are most in it. Then research that topic, find out the latest news and trends that are reliable to it. In this way, you are capable of making fresh and new content to your channel.
Never change your video topic straight away. It is a base of your YouTube channel, and you must find out what audience are you targeting.
As I mentioned before, don’t talk about gardening in one video and change the topic in another. Stay consistent and loyal to your niche that you are into.
- If you love makeup and beauty, it is a great way to start a beauty channel on YouTube. In this way, you will be enjoying the fact that you need to put on some makeup in front of the camera, film it and upload it. Also, people sense the excitement and the motivation that you are providing.
- Some niches have high competition, and some do not. Find out how many YouTubers are being active in your niche that you are interested in. It is best if you choose a niche that is high-on-demand but has low competition. It is quite hard to achieve this task, but when you do – the success is yours.
11. Manage Your Channel
Manage your channel like a boss.
Let’s stay the fact – your subscribers are your base of the channel. It is very important to treat them well, as they are spending their time to watch your videos. Sometimes host a live stream.
This strategy is great if you are thinking of how to become a YouTuber gamer. It allows you to talk with your subscribers straight away and engage with them.
Also, throw giveaways! People like a little competition where they can win something.
More important, try to reply to as many comments as you can. Make some shoutouts. In other words, give your subscribers something back. It works!
12. Spread a Brand
Spread your brand name.
After a while when you are gaining a lot of recognition of your brand name, you can create social media accounts and a website of your channel brand name.
Being a YouTuber, you are given certain things by YouTube, but creating your video site gives you full control of what you are uploading and the structure of the website. If you optimized the site, you would get more views on your YouTube channel.
You can try a content syndication strategy.
Learn your analytics.
Even if you are doing your best, you can always do it better.
Learning from your statistics might help you to achieve higher goals and recognize your audience type.
This strategy will help you to find out who and when someone is watching your videos. It is a useful way to take advantage of your growing channel.
There are a lot of tools that can help you to do this; for example, the best and the original one is Google Analytics.
With this type of tool, you can analyze your keywords, your topics, and the audience that is following you. With this information, you can manage when to upload the video and what type of audience to target.
Another one important thing that you need to keep in mind is the niche. It is a base of your YouTube channel, and you must find out what audience are you targeting.
As I said earlier, some topics are on the high-demand. For example, if you are planning to talk about how to raise chickens, but there are no searches on this topic, this means that you will not get an audience for this niche. Research high-demand keywords or topics and try to include them naturally in your videos.
14. 110% Effort
Give 110% effort of yourself.
If you are thinking of starting creating a YouTube channel and any type of vlog, dedicate yourself to it.
All successful people are in love with what they do; they dedicate themselves and achieve their goals.
Don’t think about the money in your pocket always. Try to figure it out what you can say to the people out there, what they could learn from you, and how you can help them if needed.
15. Overcome Challenges
Why being a YouTuber might be a challenge for you?
Don’t get it wrong. Being a YouTuber gives you a lot of benefits, but it also takes a lot as well.
Back in 2009, nobody knew that YouTube would become a massive money-making platform, so everyone was uploading videos just for fun and engagement.
This might be a challenge for some, but try to upload videos without thinking of how much money you will get.
Also, uploading your first videos might be a challenge as well, because they are not going to be great as the 100th.
Furthermore, an upcoming challenge could be vlogging in public.
If you are shy and not used to do this, it might be uncomfortable to talk with the camera in public. Here is a fantastic article on how to overcome the fear of vlogging in public.
In general, don’t worry about it, as many people nowadays understand what you are doing and won’t be looking at you like you were from another planet. You may still have a few looks, but they should not bother you as long as you enjoy what do you do.
Here’s another cool video from Nick Nimmin.
So, we have already discussed TOP 15 main points and rules you should implement to yourself for being a successful YouTuber, but we need to move forward and understand how the content should be presented.
How to Become a YouTube Star?
Now that you have a basic theoretical understanding of YouTube strategy, how to target your audience and become successful, you won’t be able to make it if you won’t be producing high-quality videos.
Here are some tips on how to become a YouTube star
There are three different types of videos you could make: educate your audience, engage with the audience, or spread the awareness of your brand.
Once you determine what type of video you want to create, start to write a plan. Write a list of the questions that you need to answer:
- What do I want to say?
- What is my target audience?
- What is my budget?
- What type of equipment do I need?
The video creators fall into 2 categories:
The bootstrappers when there is little to no budget, but you still want to create high-quality videos and “I’ve got some money to spend” ones where you have a certain amount of money that you want to invest in a video.
Before starting a YouTube channel, you need some main equipment: a camera, a microphone, lighting, storage, and editing software.
I got some recommendations for you:
If you are new vlogger, we have an article where you can find out 5 Best YouTube starter kits in 2020.
Find a place in your room where you can set up your filming equipment and maybe place a backdrop.
If you don’t want to buy any type of lighting, set up your place in front of the window and in this way you will be able to get natural lighting.
Also, determine the things that you want them to be “out” or “in” the video.
Talking in front of the camera might be scary, especially for the beginners.
If you are one of those people where they get red-faced when it gets uncomfortable, you don’t have to worry about it, as there is a simple technique to fix that.
Treat the camera as it was the person that you are talking with. Do the same thing as in a normal conversation: look straight to the camera, smile, and be confident.
There are so many video editing tools to choose from that it shouldn’t be a struggle.
Also, if you are using a Macbook, the laptop has its video editing tool. Besides, you don’t have to be a high-skilled professional to simply edit a video. You can watch how others do it on the same YouTube platform.
After you have gained a few skills, you can improve the quality of your content.
Make it Big on YouTube
If you want to be a successful YouTuber, you must pay a lot of attention to your content.
In other words, before making any kind of videos on your YouTube channel, create a plan to determine your content. This helps with meeting your brand’s tasks and engagement with your audience and make it big on the platform.
Here are 4 major guidelines to follow:
It is important to figure out what do you want to say to your audience. Do you want to build awareness and make people recognize your personal brand?
Maybe you want to become an influencer and suggest some products or services to your subscribers? A defined strategy might help you to increase the views and the authority of your channel.
After you find out what do you want to say, find out how your audience is acting:
- How often do they search for the topic?
- When are they usually watching the videos?
How often they are active on social media platforms. You can use the YouTube Trends Dashboard or Think with Google.
The YouTube Analytics tool might help you to find out about your audience.
This means that you will be able to know if your audience knows your brand or have a clue what do you want to say to them.
This is a strategy that works the best.
Always keep up with your competitors, try to make your videos better, sometimes it is great to copy some of the video ideas.
Let’s say that you see that there are a lot of videos of the “24-hour challenge” type. This means that this topic is trending, so you can try to make this video by yourself and merging it with your topic.
If you are in a fishing niche, you can make a video on the topic “24-hour spending in a fishing boat.”
Research keywords that are related to your brand, niche, or products that you are giving to the audience.
- Which videos have been mostly related to your category?
- Are they ranking in the top results at your topic compared to the others?
Develop and Assemble Your Video Content
Once you analyzed your competition, audience and found your niche, content development is a must. There are some tips on how to develop your content and reach higher numbers of views.
When talking about SEO strategy, it is not only useful for blogs and websites. YouTube is the 2nd largest search engine which also needs to be SEO optimized.
People are using the keywords to search for a certain type of video. So, you need to create a catchy title, add some of the trending keywords in the video description that sounds natural, and make high-quality thumbnails.
It is important to make clear what your video is about. If you are writing a topic “How I lost 5 pounds in two weeks” but you will not mention the method that you use anywhere in the video, then it is unuseful.
Use a “social-proof” method in your videos. The video that is based on the facts is more likely to gain more views than just your opinion only.
If you are making a video about how SEO strategy works on websites, use real comments and reviews that it does work for other people.
Optimize video for progress. You can add “a call for action” where you can ask your followers to answer some questions in the comments. Also, you can include a banner where you are giving a banner to click on your previous video.
Another great way to optimize the process is to find out the best time to publish your videos.
Share your videos as much as you can.
Distribute your YouTube channel to your social media platforms: Facebook, Instagram, Pinterest, Twitter, etc.
Also, if you have your website with a high amount of traffic, you can share your videos in there.
Moreover, you can maximize your reach within paid Facebook ads. It is important to engage with your subscribers and answer their comments, maybe make a giveaway sometimes.
Becoming a YouTuber and having a channel is a huge responsibility because if you succeed, you are being followed by a big amount of people.
In this case, you need to make sure that you want to create videos not only for the money but for a bigger purpose, let’s say – to promote your brand or engage with the following audience.
You need to understand that money is not the main factor; you need to enjoy what you are doing because then you will be able to succeed.
Summarising all of the tips:
- We can suggest to be specific with your niche and don’t let it down.
- Give your best shot, and don’t give up.
- Stay consistent to build more trust with your audience and know what do you want to say to them.
I hope that this informative article helped you and know you are ready to start your own YouTube channel. Follow these simple steps, and enjoy what you are creating.
If you want more information, I strongly recommend reading this study about being YouTuber.