Best Time To Upload Video On YouTube

Best Time to Upload Video on YouTubWhether you are a hobbyist, a small or big business, or just filming videos for fun, to be successful on YouTube, you should know what is the best time to upload the video on YouTube, right?

Probably the main reason why YouTubers are looking for the best time to post on YouTube is audience reach in terms of engagement.

In this article, we will share with you the right time to publish videos on YouTube regarding all main criteria.

In practice, if you are posting videos, you are doing this to be seen, so knowing the basic metrics of YouTube is also a BIG bonus.

What Is The Best Time To Upload Video on YouTube 2024?

If you are looking for a way to expand your brand or personal awareness or just want to share your ideas with other people, YouTube is one of the best ways to do so.

However, there are some TOP strategies that you can follow if you want your videos to be seen. For example, knowing what is the best time to post on YouTube – a huge advantage!

What Time Should You Upload Videos on YouTube?

We discussed with many video creators, advertisers, and YouTubers, and here are the results:

Weekday:Uploading Time:
Monday2:00 pm - 4:00 pm
Tuesday2:00 pm - 4:00 pm
Wednesday2:00 pm - 4:00 pm
Thursday12:00 pm - 3:00 pm
Friday12:00 pm - 3:00 pm
Saturday9:00 pm - 11:00 pm
Sunday9:00 pm - 11:00 pm
  • Monday to Wednesday afternoon: 2:00 pm to 4:00 pm. At this time, most people are on their lunch break at work, or kids are coming back from school.
  • Thursday and Friday are slightly different because the best times for posting are a bit earlier: from 12:00 pm to 3:00 pm.
  • The weekend is a bit different from the rest of the days. On Saturday and Sunday, the best times to publish YouTube videos are in the morning between 9:00 am / 11:00 am.

The time must be assigned to the content time zone. So if your content is in English and targeted to the USA, you should use that time zone and vice versa.


If you search for information about the best posting times, you can find that generally, the best time to post on YouTube is between 2 pm and 4 pm. It is because this time is the most active on the Internet.

You can find information in books that says that YouTube traffic is highest between 7:00 pm and 10:00 pm, so why do you need to publish YouTube videos earlier?

The answer is simple.

YouTube is a search engine like Google. It means it needs time to index your content, just like Google indexes blog content.

So, posting your video a few hours before the highest traffic is the best solution if you want to gain more views and engagement instantly.

Saturday and Sunday are different for the same reason. The highest traffic these days is in the afternoon, which is why you need to post on YouTube a few hours earlier.

Keep in mind that sometimes YouTube servers can be overloaded, and uploading processes can be stuck and take more time than usual, so have a time interval for preparation.

TOP 3 Criterias Why You Should Try Stick To Schedule

You probably already know that YouTube is the second largest search engine and might soon be the first choice between users!

It is not like other social media sites like Facebook or Twitter. As a result, it means that YouTube hasn’t got an instant indexing algorithm.

In other words, before uploading your video, you might want to do that a few hours before the best time. In this way, YouTube will be able to indicate whether your video has a high-quality and good ranking or not.

However, there are more reasons why we suggest you stick to these best times for uploading a YouTube video.

Let’s look at these criteria:


Do you want to become a great YouTuber? Then we suggest you stay consistent. It doesn’t mean that you only have to upload YouTube videos at the same time.

Consistency also means that you should stick to one niche. Your audience could be confused if you will start to upload different kinds of YouTube videos.

Being consistent with video uploading can help if you want to keep your audience close. It encourages your viewers to come at a certain time and date to YouTube and watch your videos (let’s say that you are uploading a new video every Friday at 3:00 pm).

Besides, YouTube provides great ways where you can publish your upload time. There is a notification button and you can post the schedule on your social media.

Reaching the Bigger Audience

You should be paying attention to all the important YouTube metrics that we’ve provided. We don’t say that you have to keep up with all the regulations strictly. It is all about being creative.

However, keeping your attention to some of the metrics can boost your YouTube channel. If you will post on YouTube videos regularly and stick to the same niche, you can boost your audience growth.

Increased Engagement

One of the most important things is getting engaged with your audience. You are making YouTube videos for them to see. Your videos should provide valuable information and be informative and friendly.

Upon checking your YouTube metrics, you can engage with your viewers quicker. For example, if you see that people are leaving your video initially, focus on providing a better intro. If your audience is 95% women – try to develop video ideas about things that girls like.

We always love saying that YouTube challenges are the perfect way to increase engagement for every type of viewer! Obviously, it is necessary to post videos on time. This way, you’re gaining your audience’s trust.

Main YouTube Metrics and Data you Need to Know

YouTube Metrics and Data you Need to KnowRegarding the topic’s importance, we need to know some basic YouTube metrics and connect them with the information we learned.

Your success on YouTube is not based only on uploading the video at the right time. You need to know some basic metrics and data about the YouTube algorithm.

Some people have an obsession with tracking every single metric. We are not saying that you need to follow them all; however, it is good to keep an eye on them.

  • Watch Time

 The watch time is a metric where you can see the total amount of viewing time of your videos. For example, do your viewers view your entire video or just a few minutes in the beginning?

This metric is one of the most important ones. Most of the time, YouTube promotes videos that have higher watch times. This also means that if the video has a higher watch time, it is more engaging.

  • Audience Retention

This metric shows you the percentage of people who watch and leave your video at every single moment of it. In simpler words, you can see when people stop watching your video: at the beginning, in the middle, or the end. YouTube upgrades those videos that have higher audience retention.

Besides, you can use these metrics to improve the quality of the video. For example, if people are leaving your video at the beginning, maybe you are not putting enough engagement in the first minute?

  • The Age of Your Audience

You can create and manage your content according to your audience’s age. By age, you can create specific content that will engage your audience. Besides, the age of most viewers could show you when is the best time to upload your video.

  • Demographics

Demographic metrics can show you not only what age or where your viewers are from, but also it can show the gender that watches your videos the most. For example, if your audience is mostly men, we don’t suggest you make video content about makeup.

Try always to check your demographics regularly and see if it is changing.

  • Keywords

The YouTube algorithm is also based on keywords and tags. Because of this, the SEO strategy and keywords are essential if you want your YouTube channel to grow. If you would see YouTube’s Search Report and analyze statistics, there is a valuable guide here.

If you can see that your videos are different than the most popular searches, try to optimize them to be as similar as possible. SEO optimization for your YouTube channel can lead to higher success and visibility.


To sum up, everything, knowing what a good time to upload a video on YouTube, is an advantage, but you should follow your YouTube data and metrics also. YouTube channel growth is very related to viewers’ engagement and consistency.

No matter if you are a beginner or have done a few YouTube videos already, you should connect these factors into one, and we do believe that your channel will grow up very soon!

Glen Beker

Glen Beker

I am Glen and I’m a 100% tech-addicted guy, Blogger, Video Editor and Entrepreneur. I spent a lot of my time learning how to properly edit videos, I've tested a lot of vlogging equipment and now with my team, I share all these tips with you.