6 Tips How to Make a Clickbait Thumbnail for YouTube

How to create clickbait thumbnail for YouTubeCompetition in vlogging has reached another level. More than 300+ hours of videos are being uploaded to YouTube every single day. Furthermore, more than 5 billion YouTube videos are watched every single day as well.

When the competition on YouTube is growing tremendously, vloggers need to find the way how to engage viewers to click on their videos if it will show up on the recommended videos section or will become visible on the search results.

To achieve it, you need to make a unique clickbait YouTube thumbnail for every single video. This strategy primarily works if you have less than 100k followers.

So, this article is all about how to create clickbait YouTube thumbnail for YouTube videos.

What is a YouTube Thumbnail?

YouTube thumbnail is a picture which is shown as the main image of your video on YouTube search console.

Usually, the YouTube platform offers you an automatically generated thumbnail from your video, but I would recommend to skip this offer and create your thumbnail which will generate you a lot of clicks in the future.

However, there are some opinions that clickbait could be harmful, but is it? Not at all.

Let me explain why:

The definition of the clickbait says that the main purpose of the clickbait is to attract attention and encourage a visitor to click on your link or in this case – YouTube video.

As a result, adequately created clickbait thumbnail for YouTube will boost your views in the future – people love emotion and mystery!

YouTube thumbnails

2 Essential Tips for Making Clickbait YouTube Thumbnail

There are 2 tips of clickbait thumbnails, and we will cover each other in detail.

1. Promising Clickbait

This type of clickbait thumbnail is created to give something valuable to your viewers. Usually, these thumbnails are created with a lot of icons, provocative text on it, promises, or even emojis.

These clickbait thumbnails oblige you to provide real value, so make sure that you have useful information for your viewers. Otherwise, it will be a one-time show, next time this strategy will not work.

Promising clickbait could sound and look like this:

  • “This is how to make $10.000”
  • “Proven strategy of how I reached 10000 followers in 3 days.”

You got it, correct?

2. Informational Clickbait

This type of clickbait is my favorite. By adding and creating that type of clickbait you are saying: “Hey, I will give you real value for what are you looking.”

For example:

Usually, people are creating well painted and designed thumbnails with a text like: “TOP 10…”, “Best….” etc. These words are called modifiers. Try to use these in your thumbnail text, and you will see that it converts really well.

How to Make a Good YouTube Thumbnail?

Vloggers and YouTubers believe that to create good clickbait thumbnails requires additional graphic design knowledge or at least you should be a master with a PhotoShop.

Well, not really.

You can create a fantastic clickbait thumbnail for YouTube videos just in 15 minutes with one simple tool – Canva.

Canva is a free tool with some advance and paid features, but for thumbnails, it is more than enough to use the free version.

Here is how it works:

  1. Register on the platform canva.com and click on the right side, “create a design.”
  2. You will find already prepared designs for Youtube thumbnails for 1280×720 pixel resolution, or you could try to use custom HD dimensions for 1920×1080 pixels (I recommend to select this option).
  3. After you click on the favorite selection, you will be navigated on the designer page. Here you can quickly moderate already created design templates or to create a brand new for your channel.

Furthermore, you can easily add your images, find more than 1000+ graphic elements, text fonts, and backgrounds. To my mind, it is the best tool for everyone, because it will not take much time for you to create a good clickbait thumbnail for YouTube.

In general, it will take less than 30 minutes to become Canva expert, and finally, we are set up.

If you are searching for more information on how to use Canva, I recommend checking some related videos.

How to make YouTube Thumbnails using Canva – Thumbnail Tutorial

Now:

We know how to start, and where to create a thumbnail for YouTube, time to start working. We have for you the most critical 6 amazing and killing tips on how to create a good thumbnail for YouTube videos.

1. Images Quality

The first rule you should follow when you want to create an amazing clickbait YouTube thumbnails – always use good quality images. Needless to say that if your image quality is poor, it is impossible to make a decent clickbait thumbnail at all.

YouTube thumbnail size: 1280×720 pixels

YouTube guidelines say that your image size at least should be 1280×720 pixels with a minimum width of 640 pixels. The required aspect of ration is 16:9.

This fits the best because it is being used mostly in YouTube player and previews.

Despite this, I would recommend creating even bigger thumbnails just for the one reason which is very important nowadays. Small thumbnails don’t have a good quality when your videos are embedded on the website, or the link to your video was shared through social media platforms like Facebook.

As a result, we recommend creating thumbnails for full HD resolutions, which is 1920×1080 pixels.

Here’s the deal:

Find the image which could be adjusted without losing pixels to the bigger thumbnail size. In this case, you will avoid blurred thumbnail.

2. Create Your Thumbnail Style

When you are creating clickbait thumbnails for YouTube channel, don’t forget to figure out what’s your style.

You might be wondering:

How should I do it?

There are a lot of good examples on YouTube what is the style of Thumbnail and how it should look. Long story short – the style of thumbnail consists of 3 main parts:

  • Topic;
  • Text font;
  • Image style.

Try to create few styles with Canva and check which fits and summarizes your YouTube video best.

3. Pick a Right Image

It doesn’t matter will you use your own picture or will you take it from the internet, just make sure to use a strongly related picture with your video content.

Now:

Don’t steal images from the Google search console. Better try to use free image libraries like pexels.com and there you will find tons of pictures for every topic on your video.

Select the picture of the YouTube thumbnail

Source: Matt Haapoja YouTube video.

3.1 Benefits of Using Your Photo

Of course, you can take a picture of yourself with the camera and use it for the thumbnail. It converts well because you are revealing your face and the potential viewer will know more about your just before the video stars.

Apart from this, if the viewer will not click on your video, he still will know your face next time. There is a rule which says that most of the time people remember other people from their faces. Show your face as long as you can, and it helps to build your brand and YouTube channel.

4. Add the Intriguing Text

The text is the most crucial part of creating a good thumbnail for YouTube videos.

Try to add intriguing text with the right selected font, but don’t forget the important rule – avoid misleading information.

If the viewer will notice that your YouTube videos don’t provide and give promised content, he will probably stop watching you and could unfollow in the future. That’s how YouTube works.

Intriguing tex for YouTube thumbnail

Source: John Crestani YouTube video.

5. Use Emojis

Emojis for YouTube ThumbnailsAs I said previously, emojis are playing a massive role in how people react to a particular thing or content.

The emoji on the thumbnail will add additional emotion for the person and encourage him to click on your video and to check what is all about.

On the other hand, don’t add too much emojis as well, otherwise, your YouTube video will look very unprofessional and childish.

6. Take Care of Image Brightness and Color

It doesn’t matter how good clickbait thumbnail you made if the color and brightness will be inappropriate.

If you want to make a successful YouTube thumbnail you have to make sure that subjects and the background will not hurt your potential viewer’s eyes.

A lot of people are clicking on YouTube videos because of the well-designed thumbnail, so manage color very carefully, don’t add unnecessary effects, filters or colors.

In other words, your thumbnail should look very simple, but also professional at the same time. Generally, it’s not hard to make it. Just check some good examples of how the best clickbait thumbnails look like.

Examples of Good-Looking Thumbnails on YouTube:

I took a few examples from 2 YouTubers channels to show how do we imagine perfect thumbnail. They are creating and matching all requirements we listed on how the good thumbnails should look like.

Don’t copy them, but you can use similar components, and you will see how this will give additional viewers boost.

These thumbnails might be not created for clickbait, but these are perfect examples of how you should grow your channel.


1. Perfectly designed and self-branded YouTube thumbnails from backlinko.com owner Brian Dean YouTube channel.

Backlinko.com YouTube thumbnails

Source: Brian Dean YouTube Channel

2.  Another perfect example of how you should keep thumbnail branding and structure – Matthew Santoro YouTube Channel

Matthew Santoro YouTube Channel

Source: Matthew Santoro YouTube Channel


Should I Use YouTube Clikcbait Thumbnail Generator?

A lot of people are searching for clickbait thumbnail generators for YouTube videos, and they believe that it helps.

Here’s the deal:

Never use any YouTube clickbait thumbnail generator.

Here’s why:

  • First of all, it takes from 10 to 15 minutes to create personalized, unique, and well-prepared thumbnail by yourself.
  • Secondly, generators will never create an enjoyable and attractive thumbnail which will give you additional boosts and value for your channel.
  • Third, there are thousands of people who are using these generators. Do you want to have the same thumbnail with a different text for your videos like half of YouTube creators?

Will a Clickbait Thumbnail Boost My Video Views Number?

That’s a good question. I would say that the primary purpose of having great and well-designed YouTube thumbnail is channel branding, which leads to additional clicks and possible income in the future.

To my mind, good clickbait thumbnails which are wholly branded and delivers what it is promised could increase click rate on your YouTube videos 100%.

If you have any questions about how to create a clickbait thumbnail for YouTube channel, feel free to contact us or write a comment below!



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