Nowadays, it is completely safe to say that YouTube is the best and most popular video platform in the world.
YouTube has gained a lot of popularity among millions of people including vloggers, streamers, and just people who are looking for the information. It happened over the years.
As a result, it became a great platform for video content creators to gain massive visibility and the way to start doing some videos or even do personal or brand marketing on the platform.
In this case, people need to know how to see and check YouTube video statistics, right?
Whether it is a beauty tutorial, a product review, unboxing video, or a game streaming – you need to know who, when, and how people are watching you. In this way, you will improve your visibility and boost traffic volume.
In this article, you are going to find out about reading YouTube statistics and why you should follow them to improve your channel’s quality.
Table of Contents
How to See YouTube Video Stats and Data?
Every YouTuber needs to learn how to view YouTube statistics and data. This type of information can help you to grow your channel faster and adapt your content according to viewers’ needs and behavior.
Viewing your statistics is free in the Analytics section of the Creator Studio. You can check how successful your specific videos are. The information on the statistics includes how many new subscribers have you gained with a new video and how many times it has been watched in a certain period.
- If you want to view your YouTube Statistics, firstly sign in to your YouTube account.
- Then go to the Creator Studio.
- There you will find an Analytics tab (in the menu on the left of the screen.)
Also, if you want to find out the certain videos that are performing the best, you need to click Watch time under Watch time reports.
Now, you can see a diagram of your watch time and if you go down for a little bit, you will be able to see a few of your videos which are ranked by the watch time. The best videos will be on the top of the list.
There are 2 main YouTube analytics types: Watch Time Reports and Interaction Reports. Let’s check details about these reports and why they are being used.
Watch Time Reports
The Watch Time Report includes information about the amount of time that your video is being watched for.
To see your Watch Time Reports, follow these simple steps:
- Sign in to your Google account;
- Go to the Creator Studio;
- Click the Analytics tab;
- Click the Watch Time.
It is simple to find Watch Time information and if you want to rank better in the search results, you might check this YouTube data quite frequently.
Besides, if you want to boost your channel’s quality to the highest point, you need to make sure that viewers are sticking to your videos or at least watching them to the middle. By using Watch Time Reports you could easily check the average duration that viewers are watching your videos.
The average amount of time that your videos are being viewed tells about certain content parts that you might be struggling with.
For example, if a high number of viewers are clicking off your video in the intro, there’s might be a problem with the beginning of your videos. Watch Time Report for individual videos can also show you the data of where your videos are being watched from.
YouTube Analytics shows you information about the Watch Time of every video. Seeing your data and statistics help to learn from the mistakes and continue to raise your subscribers’ number.
Interaction reports help you to find out the information about your viewer’s actions.
For example, how many people click subscribe or like buttons on your videos and leave comments on average?
To find Interaction reports, go to the > Creator Studio and click the > Analytics.
Interaction Reports are broken down into several different sections. This is helpful because these are the main reports that you should check:
- Subscribers: learning more about your subscribers (age, gender, and living place) can help you to build your content in the future. For example, if your viewers are young men under 30 from Europe, you can research the most popular video niches for young men under 30 from Europe. This information might boost your traffic.
- Likes and dislikes: this might be not a powerful metric for search results, however, it can provide valuable information for a creator. If you are getting a lot of dislikes, you might want to find out why. If you are getting a lot of likes on a certain type of video, create similar ones in the future.
- Comments: a great way to engage with your viewers! You can ask your subscribers a certain question during a video and they could start a discussion in the comment section. This is a great way to boost your traffic and engage with the audience.
- Sharing: this metric can help you to discover where your viewers are sharing your video. In this case, you will find out what type of social media platforms you need to have despite YouTube.
How to Check other YouTube Users Stats?
Do you know how many YouTubers and vloggers search for nearest competitor statistics every single day? Statistical YouTuber analyze competitor YouTube channel stats 2x times than his own channel.
The question is how to check other YouTube channel stats?
- Social Blade Tool
If you want to check other YouTube channel reports, you can do that with the Social Blade tool.
It is simple and easy-to-use, also the tool can show you the information about daily views, other channel’s growth.
All you need to do is type in the YouTube channel name into the search bar and you can see all report information.
- Channel Meter Tool
Another great tool to check YouTube analytics for yourself or take a sneak peek to other channels is Channel Meter.
It has a nice and simple design and the tool doesn’t give you a set of a list like Social Blade.
The Channel Meter is easier to navigate and understand, especially for a beginner. It gives you a graph and the statistics are separated into a few sections: subscribers, channel, and video views. Also, the information is given from today to 3 months old.
I really recommend to watch this video on how to check any kind of YouTube video stats:
Source: Derral Eves
Why You Should Follow YouTube Statistics
If you are successfully managing other social media profile, you know that it is important to track your analytics.
On the other hand, if you are a beginner, you should start analyzing your YouTube data at the same time when you create your channel.
Here are the few reasons why you need to follow your YouTube analytics:
- Reaching more views
If your YouTube data is clear and the channel is growing fast – congratulations! YouTube is the second world’s largest search engine where people are looking for product reviews, how-to videos, and more.
By learning your YouTube video analytics, you can learn what your viewers like, when they are watching, and what kind of videos they want.
- Making better content
Have you ever heard of saying “content is the king?”
By analyzing your YouTube channel you can easily find out what type of content people like to watch or search for. Also, analyzing your YouTube data you can see what type of topics are trending and try to create similar content. In this way, you will be able to build your brand and engage with your viewers.
If you want to deliver great content that engages, you need to know a bit more about your subscribers.
If you are a beginner, you might not know your audience yet. By tracking YouTube statistics, you can find out information about your viewers like age, gender, where they’re located.
According to this data, you can manage your content and engage more with your subscribers.
- Non-video marketing
You can find out what kind of messages really touches the people.
By tracking your YouTube analytics, you can test which type of advice or storytelling fits the most to your audience and do the same on other social media platforms (if you have ones.)
Whatever you take from YouTube Statistics, you can take that information to your branding campaigns, social strategies, or any other social projects.
If you want to learn how to see YouTube video statistics, you need to follow the simple steps that we have mentioned in this article.
Besides, it takes practice. The most valuable lead to success is tracking your metrics and building an audience that cares about you and your message.
Using YouTube Analytics and learning how to see them helps you to boost the traffic, engage with your subscribers, and learn what type of videos you should focus on. Pay attention to what your viewers are liking, disliking, commenting, and last but not least, select a perfect time when to upload your video and for sure – create valuable content that adds value.