As for blogging, there are rules for vlogging too.
These are the general guidelines, and there are also some specific rules for vlogging you’ll need to follow when you start making vlogs.
Here’s what you need to know before you get started:
Table of Contents
- 1. Define Your Goal and Stick to it
- 2. Live Your Passion
- 3. Look for an Evergreen Niche
- 4. Know Your Audience
- 5. Consistency
- 6. Ride on the Current Trends
- 7. Quality Over Quantity
- 8. People Love Stories
- 9. Be Authentic
- 10. Talk to The Camera Like It’s Your Friend
- 11. Better Choice of Words and Friendly-Tone of Voice
- 12. You Only Have 15 Seconds to Make an Impression
- 13. Collaborate
- 14. Rule of Privacy
1. Define Your Goal and Stick to it
Goals give you focus. Without a goal, you can easily get lost in endless possibilities. You might get distracted by other things and forget to actually make videos. If you don’t have a goal, you will probably start making videos for no reason at all.
Certainly, one of the biggest things that people fail to do is to set realistic goals. You might be able to reach 10.000 subscribers, but if it takes you 10 years to get there, it’s not going to happen.
Set a few small short-term goals and some bigger long-term goals so you know what you are working towards and can adjust when necessary.
Certainly, not all of them will be reached at once, but that is no reason to give up.
- Become more comfortable with the camera and editing software
- Reach 100 subscribers
- Get a sponsor for your vlog
- Get over my fear of being on camera in public
- Start doing live shows
- Improve my editing skills
- Record one video per day
- Become more creative
- Get better at marketing
The list can go on and on.
2. Live Your Passion
Passion is a key ingredient to success.
It’s not that people who don’t have passion can’t be successful, but it is true that the people who are most passionate about what they do tend to achieve more and better than those who aren’t as passionate.
Ask yourself why you do what you do.
- Do you love doing it?
- Do you enjoy the feeling of being productive?
- Do you enjoy the challenges?
- Do you like the people you work with?
- Do you enjoy being able to share your passion with others?
- Do you like the feeling of making a difference in the world?
- Do you like the challenge of finding new ways to do things?
If you can answer yes to these questions then you have found your passion!
What’s more, once you find it you’ll probably never stop! If you’re passionate about something, you’ll have an endless supply of energy to keep going and it will be something you want to do for as long as you live.
So Rule no. 2 of vlogging – you have to be passionate while you are creating content on YouTube.
3. Look for an Evergreen Niche
Finding a niche for your vlog is really important. If you don’t find something you love, no one will. Make sure you have an area you can promote your channel. Your channel needs to be big enough to attract viewers and subscribers and not so competitive that everyone has the same niche or idea as you.
When you are thinking about what kind of niche you would like to create your videos, be sure to consider the level of competition and how much passion you have for your chosen niche.
Again, this is an important step. If you don’t enjoy it or if you’re not passionate about it, then you will struggle to produce quality content on a regular basis.
It’s really easy to fall into the trap of creating content that sounds good to you but doesn’t resonate with your audience. So, don’t be afraid to experiment and try new things. Once you have decided on your niche and passion, pick a topic that you’re already interested in.
The first thing you should do is to go through the most popular channels and see if they have any content that you feel could be adapted into a vlog. If you don’t find anything, you can always create and improvise your own.
There are many platforms out there where you can upload your videos, such as YouTube, Facebook, Instagram, Snapchat, etc.
The first thing you should do is to find one that fits your niche best. For example, if you want to create vlogs about beauty or fashion, it would be better to use YouTube than Facebook.
Finally, make sure that there isn’t already an established vlogger in your niche who is bigger than you and will overshadow you. A good way to check if a niche is competitive is to see how many videos are being published on YouTube about it. If the number is high, your niche is probably already well-covered.
Practise shows that if you will be consistent and motivated, one day you should overtake more popular YouTubers on your selected niche.
4. Know Your Audience
One of the biggest mistakes I see people make is not knowing who their audience is. They create content for the sake of creating content without knowing if it will be interesting to their audience.
This is why it’s important to always keep in mind that you are creating content for an audience and not just for yourself. You want to find out who your audience is so you can better create content that will attract them.
- If your audience is men in their 20s, then you can make vlogs about the latest gadgets, gaming, and technology.
- If your audience is women in their 50s, then you can make vlogs about health and fitness.
You need to know your audience and how to reach them. You need to start using the analytics tools in YouTube. There are many different ways to use these tools, but the most important thing to do is to figure out which ones work best for you and your audience.
One of the main reasons why people don’t start vlogging is because they get discouraged when they don’t see any results after a few weeks – this is one of the vlogging rules that most aspiring young vloggers fail.
It’s easy to get frustrated and to think that maybe you’re not meant to be a vlogger. However, the good news is that consistency is the key to achieving success.
Consistency is the key to becoming a successful YouTuber. If you’re just starting out it’s extremely important that you start vlogging and uploading videos regularly. If you only vlog once every couple of months, or even less often, then your channel won’t grow very fast. However, if you can consistently upload 2-3 videos per week, or even more, then you will start to gain momentum.
Try to keep your subscribers engaged. If you have a blog with great content, then keep on posting it. If you are consistently posting valuable content then keep on doing it. However, be careful not to post the same content all the time as it will become boring for your viewers.
6. Ride on the Current Trends
In social media, it is vital that you keep track of what is happening in the world. By participating in a trending topic or by creating an interesting vlog around it, you might get your content spread across the whole internet.
It is important to plan ahead of time to get the most out of these trends. As always, use your creativity to come up with original ideas that are not yet covered by the internet. There are plenty of ways to express yourself and you should try to be as creative as possible.
I have seen many vloggers who have an interesting way of doing things. They might have a personal style that can’t be found anywhere else. This is something that has to be embraced and used as often as possible.
Yet, you have to make sure that you avoid doing things that are too similar to other channels. You don’t want to copy what someone else did before you. Instead, try to create a new angle on the trend or something different altogether.
7. Quality Over Quantity
Do not feel pressured to post every day.
You are not the only one with a camera and the ability to create quality videos. There are thousands of other vloggers out there who can produce more content than you can in a week. If you want to become a well know vlogger, then you must learn to focus on the quality and consistency of publication rather than quantity.
Don’t feel like you need to post every single day. A few days off from vlogging is not a bad thing. Take some time for yourself and just relax. If you feel like you have nothing new to share with your viewers, don’t worry about it. Take a break and come back when you have something interesting to share.
Just try to keep your posting schedule, whether it’s one video a week or a month.
8. People Love Stories
In addition to being entertaining, a good vlog tells a story and will make your viewers feel more connected to you.
This is one of my favorite rules of vlogging, as I am fond of stories!
A good story can be told in a few minutes or in one shot. You don’t have to use a script or go into a lot of detail. A simple daily vlog that follows the three-act structure can be very effective:
- Segment 1 is the introduction
- Segment 2 is the conflict
- Segment 3 is the resolution
A good story doesn’t need fancy camera work. Just make sure that you are on point with your shots.
Humans like to connect emotionally with others. In fact, humans have an innate desire to connect with other people, which is why people like to watch movies and play video games.
The same thing happens on YouTube, where people like to watch vlogs and subscribe to channels. They want to connect with the person on the screen and find out what makes them tick. This is why you need to create an emotional connection with your viewers.
9. Be Authentic
Show the world who you really are!
It’s okay to be silly, serious, silly, serious… whatever the combo, be the combo you are. Don’t try to play someone else’s game! Don’t be generic. Be unique! Do what makes you different, what makes you tick. Don’t try to be someone else.
You can’t fake authenticity. You can’t make up a personality that doesn’t exist. If you try to pretend to be someone you’re not, you’ll always fail. It’s okay to be real. You’re just being yourself. And that’s okay. There are people who think that if they’re “real,” then they’re fake.
People love authentic people, like someone not embarrassed to show his or her armpit hairs.
Naturally, they don’t want to watch someone who is hiding something. If you’re a phony, you’ll find out sooner or later. People will see through you. They’ll know that you’re a fake.
People also love people who are willing to talk about themselves and who are open to sharing their honest thoughts, opinions, fears, and dreams.
10. Talk to The Camera Like It’s Your Friend
This allows you to be more yourself and to be more open with your opinions and feelings, which can help you connect with your audience and develop a stronger bond with them.
It’s also important to make sure you are not talking too fast, as that can make you sound stiff and robotic.
Your voice quality is equally important too – so highly recommend getting the microphone for your camera, according to your budget.
This is also a good way to practice your camera skills and learn how to hold the camera and where to look when you are filming.
Furthermore, this can help your audience get to know you on a more personal level as well. It’s very easy to do if you just remember a few simple tips and tricks. Keep in mind that there is no right or wrong way to do this. It all depends on what you want to convey. So, experiment with different ways and see what works best for you.
11. Better Choice of Words and Friendly-Tone of Voice
When you are doing a video blog, make sure you use the right tone and words.
This is one of the most crucial rules of vlogging, as this could make or break your vlog.
You want to make sure that you are being friendly and enthusiastic when you are talking. If you are talking about something that you are extremely knowledgeable about, you shouldn’t use any jargon or technical terms. It will help your viewers understand what you are saying.
If you are feeling stressed or angry before recording, it can affect how you talk. Try to keep yourself in a good mood and have a clear head when you record. You don’t want to sound annoyed or annoyed by something that you are talking about.
You want to be able to hear yourself when you listen back to your videos. If you are too loud or too soft, listening to what you are saying will be challenging.
Here’s the kicker:
Always have a clear message to deliver. Don’t ramble on and on about every little detail of your life. It’s ok to show your personality but if you are boring your viewers then they won’t want to see any more videos from you. You should always keep your message concise.
The best way to gain followers is to start with the people who already follow you. If you have a lot of followers then it will be easier for you to reach more people.
Don’t ever talk negatively about your viewers.
12. You Only Have 15 Seconds to Make an Impression
One of the critical rules of vlogging is the 15-second rule.
Without a doubt, curiosity is one of the best things you can do to get people to watch your videos to the end. The best way to create curiosity is to use a technique called “the curiosity gap”.
This is where you introduce an element that will make your viewer curious about what is coming next in your video. It could be something like an unexpected twist or a new character. This is the best way to keep people engaged until the end of your video.
At the beginning of your video, give your viewers a little preview of what is going to happen in the rest of the vlog.
Besides the cross-promotion, collaborating with other YouTubers is a great way to get more views for your videos.
For example, if you have a video about how to cook an easy meal that your friend, who has a large cooking channel, would find interesting. She could be your first collaborator.
Collaboration is also a great way to get the word out about a new product or service. For example, if you are starting a new business, you can collaborate with a popular YouTuber to help your video go viral.
A vlogger with a large following doesn’t want to collaborate with a vlogger with a few follower bases. Instead find someone with similar follower numbers.
Influencer marketing is a huge trend in the digital world. With over 1 billion active users on Instagram alone, influencer marketing is a great way to reach a large audience.
There are a number of benefits to collaborating with influencers. First, you will be able to share content from another influencer. This is a great way to promote your own brand, product or service. Second, influencers often have a large audience and are able to help your video go viral.
The easiest way to collaborate with other YouTubers/Instagram influencers is to simply email them and ask them to feature your videos on their channel.
14. Rule of Privacy
Generally speaking, cameras and phones are restricted in their use, if not totally disallowed, in churches, courts, prisons, hospitals, government offices, nursing homes, airports, and casinos, hotels, restaurants, or other places where the expectation of privacy is high.
If you want to be extra safe and make sure you’re covered by the law, you can always ask for permission from the owner of the building or the store you’re going to record in.
If you’re in a public place and you’re recording someone, for example, you could get in trouble if you’re disturbing them or their privacy.
You can be in a public place and take photos of people without their knowledge or consent. The best way to know when it’s right to have a camera on is to ask yourself: “Am I taking photos for personal use or am I trying to sell them?” If you’re taking photos for personal use, then it’s fine.
If you’re taking photos for commercial use, then you may ask permission from them. Otherwise, you will be in a bad position for a potential lawsuit from anyone who is smarter than you.
There is a very good reason that most public restrooms and changing rooms offer privacy, and this is non-negotiable. People need to have some privacy when they go to the bathroom or when they are getting changed. So that means vlogging in these places is a big no-no.
Vlogging is a great way to get exposure and build an audience for your business. It’s also a great way to share information with your audience and keep them engaged.
If you follow these 14 golden rules of vlogging you will find that it will be easy to start vlogging. Just make sure to do the best you can and don’t give up. You have to be willing to put in the work and not give up on your dream.
If you are a perfectionist you will never get anywhere. So don’t worry about making mistakes. In the end, just remember to enjoy what you are doing. Vlogging is a lot of fun and it is something that you should love and enjoy. If you aren’t perfect now you won’t be perfect later. Just keep working on it.
Remember that there is no such thing as a bad video. If you are trying to make a video for the sake of making a video then it isn’t going to be very good. The videos should have some sort of purpose.
They should either help your audience learn or they should entertain them. If you want to make videos that help people learn then you should make them about your business.
The most important thing to remember is to be yourself. Don’t try to be someone that you are not. Instead, be honest and true to yourself.