Can Vlogging Be a Business? Guide on How To Make a Career

Have you ever wondered about making a business from videos and vlogs? Imagine earning money by sharing what you like and enjoy with the world. It sounds like living life, does it not?

That is what a lot of professional vloggers do, and that is what we will be discussing today. Can vlogging be a business and how to make a career?

Can Everyone Become a YouTuber?

Let’s start with the most simple question.

As the world progresses, online platforms have made it relatively easy to be updated with the things going on around you. Recently, online media has done it again by creating an entirely new route for several careers, such as endorsers and influencers, to mention a few.

However, vlogging has emerged as the most feasible among these options because of its high reliance on oneself.

The growth of vlogging has attracted much interest in the worldwide media, with headlines about celebrity vloggers making a lot of money for following their proclaimed passions.

The phenomenon of vlogging is portrayed as something that ‘everyone’ can become a YouTuber. YouTube claims to give the ability to combine artistic freedom with the prospect of earning an income.

However, there is a widespread notion that everyone can vlog and earn a living from it. Yes, it is possible. However, you will need to dedicate yourself to this activity for 100%. Keep that in mind.

Why is Vlogging a Good Career Option? 

Why is Vlogging a Good Career Option? Vlogging is among the newest careers to emerge and is quickly becoming a popular career choice throughout the world.

Is it, however, a feasible option?

From the outside, it appears simple – all you have to do is record yourself and upload a video.

Such genres may include cosmetics, business promotions, clothing, gaming, lifestyle cuisine, traveling, painting, and other activities and sorts of interests. But how can you start making a living from something like this?

Would you like to earn money by creating videos? Well, it’s not that simple. You need to consider several aspects of becoming a vlogger and earning popularity on social networking sites by vlogging.

Here’s the deal:

Vloggers are the internet’s new celebs! The internet era’s transformation and the effect of the World Wide Web have generated yet another job opportunity for everyone. It’s never too late to start a vlogging career.

Yes, you read that correctly!

Sharing your video may earn you millions of dollars and a large fan base in the YouTube generation. It has quickly become a magnet for people to display their abilities and acquire notoriety.

Following Google, YouTube is the most used and accessed website. YouTube now has over 2 billion active monthly users worldwide and because of the widespread nature of this sort of media, videos are easily accessible to watch at any time of the day wherever you might be.

As of 2022, numerous YouTubers are dominating the online community with their internet videos, determined by the number of subscribers to their accounts. This YouTube ranking excludes all celebrities, musicians, and other prominent people who did not achieve popularity through the site itself.

PewDiePie, which has more than 110 million subscribers, is YouTube’s number one and most popular user and has ruled the platform for quite some time. He competed for this place with several well-known YouTubers, most notably Smosh, who is a game enthusiast.

Next to him is the channel “Kids Diana Show,”  who has 81.4 million subscribers and focuses on a 6-year-old girl named Diana as she interacts with her family while playing toys such as unboxing toys, tales, and games; this adorable Ukrainian girl soon rose to dominance in YouTube’s kid’s amusement realm.

While some people use video blogging as a pastime, passionate and ambitious individuals may convert what is commonly referred to as “vlogging” into a lucrative job.

Although a professional degree is not necessary to become a video blogger, people interested in vlogging can obtain degrees in filmmaking, technology, or computers. A well-established social media presence, as well as an online portfolio, may also be beneficial.

Here’s the kicker:

Being a vlogger may appear to be the ideal job, but it is not as simple as it seems. You must ensure that your videos are both fascinating and entertaining in order to expand your account and receive views.

There is no assurance that posting something new every day would enable someone to view your videos or odds that they won’t have another watching session.

Many individuals establish their own channel for a variety of reasons, ranging from sharing personal life experiences with the public to making some extra money and getting their name out there.

Many people say that vlogging isn’t a career because they’re merely messing about with video cameras and editing tools while just doing what ordinary people do, as opposed to other occupations like teaching or engineering.

To begin, vlogging is a form of art where you may express your thoughts on a particular topic. Today’s audience prefers a variety of vlog niches and segments. Examples include customer reviews and unboxing, funny vlogs, trip vlogs, beauty, clothing, or workout vlogs, instruction vlogs, gaming,  lifestyle vlogs, challenges and etc.

Vlogging helps you freely express your inner creativity online in any form, from eye-catching paintings to emotional and simple narrative tales. Eventually, and most relevantly, you can make money:

Making money is a compelling motivation for becoming a vlogger. Sure, a number of studies suggest they’re in it just for creativity, but that’s not just the case. With this, it has become feasible for aspiring vloggers to start their own careers as vloggers.

Vlogging is a career, and everybody understands that having a job entails generating money online. If you vlog regularly and enthusiastically, you will eventually start generating cash as attention on your website grows.

Certainly, it will not be a simple task to accomplish in one day and become renowned overnight. However, if you focus primarily on your vlogging talent, you will undoubtedly succeed in attracting the appropriate fan base.

You can make your vlog your primary source of revenue, but you need to be patient.

Your goal should be to demonstrate something fascinating and informative. Nonetheless, this job may be your Aladdin’s lamp to becoming a celebrity—eventually, as the number of viewers grows. You will eventually start generating money from your vlog by monetizing it.

A Career in Vlogging: Do You Have What It Takes?

A Career in VloggingAnyone may realize their ambition of becoming a vlogger since. An aspirant should constantly remember Israelmore Ayivor’s words, “Success does not happen overnight.

Because no one can acquire instant popularity, everyone should work extremely hard, be patient, and be determined if they really want to reach their intended goals.

Anyway, before you explore the realm of vlogging, you should analyze your brand image by coming up with ideas for your objectives as a vlogger this will keep you on track and prevent you from producing unnecessary content.

Before you start, we highly recommend reading our guide on the most important rules of vlogging.

From there, you will understand that you must first decide on your vlog’s primary topic, including the audience to whom you wish to attract.

If you pick (and stick to) a certain niche, you will acquire a consistent audience and your visitors will be intrigued by your content at all times. You should know how to be unique. Everything else has been attempted before, as the adage goes.

However, it has not been executed in your distinct way. Adding your own distinctive style to video blogging can be the difference between your content and the zillions of the same content produced by others out there.

Remember the chef who received 740K views for just ordering viewers to “Put the f*cking turkey in the oven?” Find methods to distinguish yourself, your channel, or your broadcast.

Put the f*cking turkey in the oven

Video titles (using search engine optimization so they may be found through Google search), your video opening (make a signature introduction), your outro (create a significant farewell), clickbait thumbnails and any buzzwords that you can generate and propagate to start your image and reputation.

Vlogging doesn’t have to be expensive to get started; you could use your smartphone to shoot your clips and download a free application to edit your content (here’s the list).

When your channel has developed to the point that you can afford to buy new equipment, you might consider making some improvements. Whether you’re blogging or vlogging, the key to creating outstanding content is to deliver value. Giving information or amusement can provide value.

Tips on How To Become a Successful Vlogger

Do you want to vlog, but you doubt yourself? Guess what? Anyone can become a vlogger anytime they want! What matters is that you can have a tale to tell and a strong interest in your subject!

Starting will be difficult; therefore, you must be determined to persevere. View counts may be modest at first for many vloggers, and others may quit at some point.

However, your popularity will progressively increase if you recognize your individuality and highlight it in your vlogs. Aside from having a subject of interest, on-screen personality and presence may assist in giving your vlogs a unique twist.

Consider it your signature that others may recognize — this aids in developing your identity and the establishment of your online presence.

If you’re just getting started or want to enhance your channel, here are a few tips that may help you be in the right direction. The following tips should help you create excellent videos that people might want to look at!

1. Choose Topic Category

First, choose a category and carry out research. When deciding on a topic, you must examine your interests as well as the capability for it to draw a pretty good number of viewers.

This ensures that your whole viewers and yourself will love whatever video you produce and upload. However, you should be aware of what succeeds and what does not, and this will serve as your guide to always do the proper thing and prevent it from occurring.

2. Create Dedicated Social Media Channels

Second, create channels on the most popular social networking sites and learn how to use them. Once everything is in place, you must build your own account.

Notably, various video-sharing platforms are available today; select one that best suits your interests and talents. To ensure high-quality content and a good channel, take the time to educate yourself on how it works.

3. Create Valuable Content

Third, people are using the internet to discover answers, so keep in mind the substance of your video is valuable and accurate. Include some wit so that your viewers are entertained as well.

4. Optimize Your Videos

Fourth, make your videos more discoverable by optimizing them. Optimizing videos allows the video-sharing platform to find your material and give it its attention. Make sure your movie contains all of the necessary elements, such as a good and attractive title, unique identifier, keywords, and description.

5. Publish Regularly

Fifth, regularly publish. To keep your audience interested in your channel, you must be active and upload more entertaining content.

6. Engage Your Viewers

Sixth, engage with your viewers. Vlogging is primarily about connecting with your audience, and the comments section is the ideal portion of your channel in which you can communicate with them efficiently. Make the most of it.

7. Promote Your Videos

Lastly, promote your video on all forms of social networking sites. Social media is an efficient venue for video sharing since it is easily accessible and available, and people are constantly engaged.

Make use of it to increase your reach and engagement.

8. Collaborations with other YouTubers

When you work with others, you and your fellow YouTubers have a significant opportunity to develop your YouTube channel in terms of new viewers, and if you provide a lot of value, it can also be your subscribers, thus helping increase earnings from your channel. So don’t forget to find YouTube collabs.

From personal experience, we can tell you that it boosts your channel views pretty well.

Anyway, these suggestions may appear to be overwhelming. But, like any other career, it will be intimidating at first since it needs a lot of time and effort, creativity, and perseverance in both preparing and creating the video.

But, once you’ve gotten the grasp of it, it will all begin to pay off — literally.

When Should You Start Vlogging Business?

When Should You Start Vlogging BusinessWith the emergence of video, everyone with a camcorder and a decent YouTube channel concept may be profitable. All you need to know is what you’re doing.

There has never been a better moment to start a vlog.

The barrier to entry is currently extremely low, and if you’ve been waiting on a notion for a while, now is the perfect moment to act, but before you establish a YouTube channel, you have to select what niche you would like to pursue.

The core of a YouTube business is the niche you’ll be pursuing. To feed the correct media content to your viewers, you must first understand who they are. You can’t just throw up a bunch of videos and give it a try. Every video must have a goal and an intention.

How Should You Begin Your Vlogging Career?

When deciding to establish a YouTube channel, most people usually decide on whatever their niche would be since they want to dwell on something they currently do.

For example, if you are a gamer, then probably your channel would be about gaming, but if you have computer skills, you would teach people how to use computer software efficiently to be aware of it.

If you would really like to establish a vlog that truly generates revenue, you should not do it carelessly because if you do it correctly, you will have good monetization strategies for the created videos behind your content.

If you plan beforehand, you may be able to start producing money right away.


Niching down aids in providing your channel a focus and communicating with a certain target audience. Because not everybody has the same preferences, making films that appeal to everyone is both difficult and pointless.

The most intriguing aspect of YouTube is that it allows ordinary individuals to have the chance to become celebrities and make a huge profit for free by becoming a vlogger. You may have even thought about making a livelihood on YouTube yourself.

You should begin by focusing on a single niche.


If you want to build a career on YouTube and become a professional YouTuber, you have to select an audience that has money.

Each niche is unique. Thus, the same monetization approach does not work for everyone. You can opt to have commercials play before your videos. However, without a large number of viewers, the money will be minimal.

Some niches have the ability to bring in a lot of traffic, but they also have a lot of competition, as opposed to others that are so particular that your intended audience will be quite small – for example, cosmetics reviews vs. how-to videos

You could also want to explore anything that allows for consumer reviews and recommendations since this can lead to affiliate marketing opportunities.

For example, if someone wants to renovate their room, you can propose the best materials for their room and then receive a commission when someone purchases them e.g. Home Buddies.

Your viewers must have purchasing power.

There’s also the concept of sponsored postings. If you’re into cosmetics, you may check into becoming sponsored by famous cosmetic brands and you’d get compensated immediately for recommending them.

How To Earn Money From Vlogging Business?

As we already talked about, there are several options for YouTubers to monetize their channel. The simplest method is to use YouTube Ad Revenue and Affiliate Marketing.

It’s as easy as developing an advertising campaign for a firm or marketing your own products if you have any digital or physical objects, such as clothing lines, that cannot be offered through the main website.

The following type is sponsorship, in which someone pays money to promote his goods on another person’s YouTube channel in the hopes of increasing sales and gaining more followers who will see what they advertise.

  1. Ad Revenue From Youtube

The average ad income on YouTube in the United States is significantly more than that of channels with other audiences. High-quality content may lead to more advertisement revenue and engagements, resulting in a larger payout from Adsense or any other advertising network you’re using to monetize your video channel.

You may apply for YouTube advertisements when you’ve accumulated 1000 subscribers and 4000 hours of video view time organically if you’re just getting started.

However, if your channel does not have as large a following, you can advertise affiliate programs in your videos.

  1. Affiliate Marketing

Affiliate marketing on YouTube is a fantastic method to generate money online. You can make videos with links and information that take viewers directly to the things you’re marketing, so they’ll buy them from third-party websites, and you’ll get paid! YouTube affiliate marketing is an excellent way for new YouTubers to earn money.

The more people who watch their videos, the more profits they may gain from YouTube’s numerous affiliate programs—and many newbies reap the benefits of this possibility!

YouTubers frequently promote digital items on their channels, which may be purchased via particular company websites or by browsing right within the video. This also saves viewers time when they are browsing for new stuff on various websites, so everyone benefits! YouTube has transformed the way people discover entertainment, but numerous social media companies offer video material on their platforms as well.

A platform such as Facebook provides video material, and Facebook videos receive more views than YouTube videos.

However, YouTube is a more well-known site. On YouTube, the content producer has greater flexibility and opportunities.

Example of YouTube Affiliate Marketing

Channel: Thomas Kralow

Actually, this Thomas Kralow channel is a great example of how you could make vlogging into a real business.

  1. Sponsorship, Brand Deals or Your Own Products

The term “sponsorship” may refer to a variety of things, but in the realm of blogging and vlogging, it refers to advertising other people’s goods or services on your channel and online platforms.

It might be challenging to know whether to decline a sponsorship offer since they may want to utilize your name without providing you with anything in return.

Nevertheless, if you are passionate about growing your channel, this is a fantastic technique that will help you to develop quicker than ever before! If you are just starting out, becoming a YouTube YouTuber or Vlogger is not simple.

However, sponsorships become considerably easier to obtain once your channel has at least 10,000 subscribers.

Many individuals believed that generating money online was simple. However, it is really difficult to generate money in reality. However, if you are serious about generating YouTube videos, vlogging might be a lucrative business and career prospect.

To become a popular YouTube vlogger, you must put in a lot of effort and make wise judgments and to create well-researched videos, you must be very consistent. If you want to become successful in vlogging, you need to build your own channel and upload videos regularly actively.

Can Your Vlogging Channel Be a Business and Turn Into a Real Career?

Yes, vlogging can be your own business without any doubt. Anyway, you have to deal and behave with it like a business. 

If you are enthusiastic about what you are doing and want a job that matches your personality, this might be the best career for you. Monetize through YouTube advertisements, affiliate marketing, and sponsorship, and it is possible to earn a lot within a month.

Vlogging is a fantastic method to earn money while traveling the world. It may be really profitable, particularly if you know how to do it properly. Many individuals assume that vlogging isn’t a career because it is just done for fun.

So there you have it, a few points about why vlogging is a real career and a good decision to make.

What are you waiting for? Start now, trust yourself, begin your vlog, and who knows, maybe you’ll become the next successful, famous vlogger!

Glen Beker

Glen Beker

Hello there! I am glad that you are visiting my Blog! I am Glen Beker and I’m a 100% tech-addicted guy, Blogger, Video Editor and Entrepreneur. I spend a lot of my time learning and editing various video blogs (vlogs) for YouTubers, testing vlogging equipment, and giving vlogging tips to many starting video makers or editors from all over the world! If you want to consult with me about vlogging – feel free to contact me!